DJ Rhett: From South Carolina DJ to Self-Made Millionaire

A Southern Upbringing

Born and raised in the deep South, DJ Rhett hails from South Carolina, where he assimilated the local culture and values. Surrounded by like-minded individuals, Rhett learned the importance of harmony among diverse communities. He firmly believes that with unwavering determination, anyone can achieve their dreams if they work hard enough.

Not Just a Lawyer

DJ Rhett, born in Atlanta, Georgia, grew up as the son of a pastor and a teacher. While studying at Morehouse College on a scholarship, he pursued a major in business and a minor in music. During his time at college, Rhett showcased his talent as a DJ at his fraternity house. In 1996, he graduated with a bachelor’s degree from Morehouse College.

After completing his education, DJ Rhett returned home, intending to find work as an accountant or auditor, which would have earned him an annual salary of $40,000 at the time. Unexpectedly, he landed a position as an associate producer at CNN headquarters in Atlanta, working closely with renowned African American news anchor Soledad O’Brien. Eventually, he transitioned to BET Networks, becoming their first-ever Director of Talent Development & Diversity Initiatives.

The Rise of a Self-Made Millionaire

DJ Rhett is not just your average DJ. He is a self-made millionaire and an entrepreneur who combined his passion for music with his business acumen to build a thriving empire.

At the youthful age of 20, Rhett established his own DJ business, which quickly gained traction and success. As a DJ and producer, his skills were unmatched, setting him apart from the competition. Despite assumptions that early success may stem from privilege or connections, Rhett’s story demonstrates that wealth or advantages at birth can actually hinder an entrepreneur’s journey. Such privileges may impose expectations, limiting the range of opportunities available for genuine income generation.

The Encounter with Dr. Dre


Rhett’s fortunes skyrocketed when he crossed paths with none other than Dr. Dre himself. This fateful meeting took place at a shopping center, where Rhett, working at the time, aided Dr. Dre and his family in finding headphones for their son. Impressed with Rhett’s assistance, Dr. Dre accepted his business card. Shortly afterward, Rhett was hired as Dr. Dre’s personal security guard, marking a significant turning point in his career.

Mentorship from His Father

Rhett’s father served as an invaluable mentor who guided him in both business and life. He instilled values of honesty, respect, and perseverance, sharing his successful business ventures with his son. The lessons Rhett learned during this time still resonate with him today. Above all, his father taught him the importance of never giving up and continuing to strive for success, even in the face of failure.

Overcoming Adversity

Even with his growing success and association with Dr. Dre, Rhett faced his fair share of challenges. While working as a security guard, he encountered a life-threatening situation during a jewelry store robbery. Despite the irony of the circumstance, Rhett’s resilience persevered. He recalls the shock of being shot at with an AK-47 just after recovering from surgery on his hand.

It’s Never Too Late to Pursue Your Dreams

Rhett’s tale serves as a testament to determination and hard work. With humble beginnings and numerous setbacks, he emerged triumphant as a DJ and businessman. He defied the odds and turned his passion for music into a fulfilling career that took him from Alabama to California. Rhett’s journey proves that no matter your age or past failures, it is never too late to pursue your dreams. Don’t give up on yourself, just as I didn’t give up on my dreams of becoming a successful DJ.